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In-house buildappsmarketing2026

Nova Storefront

Headless commerce & checkout

A headless storefront pattern built for speed and conversion: static product pages at the edge, a checkout that never blocks on third-party scripts, and analytics that survive ad blockers.

Built by us and demoable end to end.

novastorefront.app/catalogue

Catalogue

Live workspace · updated just now

N

Obsidian Tee

$48

Diamond Cap

$32

Onyx Hoodie

$96

Gold Chain

$140

Slate Pant

$78

Ice Jacket

$184

1 / 3

Edge static

Page delivery

One

Checkout steps

Post-interaction

Tag strategy

Server-side

Attribution

The problem

A storefront that takes four seconds to paint has already lost the sale. Most of that time is other people’s JavaScript.

Built with

  • Next.js
  • Stripe
  • Algolia
  • Cloudflare Workers
  • Sanity CMS

The approach

  1. 1

    Product and category pages pre-rendered and served from the edge; only cart and checkout are dynamic.

  2. 2

    Third-party tags loaded after interaction, so marketing pixels can never delay first paint.

  3. 3

    Server-side conversion events, which keeps attribution intact when client-side tracking is blocked.

  4. 4

    Checkout reduced to a single scrollable step with address autocomplete and wallet payments first.

Shipped features

  • Edge-rendered catalogue with instant search
  • One-step checkout with wallet payments
  • Abandoned-cart recovery flows
  • Server-side conversion tracking

Next case study

Dispatch One

Field-service mobile app

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